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Erin Patton is in Pittsburgh and ready to present this Saturday! We hung out with Mr. Patton at Palomino's and all I can say is if you want to know how to brand your business, then you really need to be here. Also hear from many other great speakers. This will be the best $45 investment that you could ever make for your business! Don't say I didn't tell you. --- Donna M. Baxter "Soul Sis"
8:30 - 9:00 Registration
9:00 - 9:30 Welcome
Featuring Erin Patton
"...widely regarded as one of the nation's leading authorities
on branding, Hip-Hop culture and youth marketing"
 Erin Patton is widely regarded as one of the nation's leading authorities on branding, Hip-Hop culture and youth marketing. As Founder & Principal of award-winning brand management consulting firm, The Mastermind Group (TMG), he has counseled Fortune 500 brands Motorola, AT&T, Exxon-Mobil, Adidas, Converse, Mercedes-Benz, Ford Motor Company, Coors Light, Absolut and Macy's in addition to sports icons LeBron James and Venus and Serena Williams.
During his tenure with Nike, Inc., he was hand picked by Michael Jordan as the original architect for the JORDAN brand, authoring the original business plan and engineering its successful launch in 1997. In that role, he was responsible for the brand's global strategy, product, sales and marketing functions, growing the business to $350 million in global revenues.
In 2006, he spearheaded NBA star Stephon Marbury's Starbury launch and $14.98 sneaker in partnership with national retailer Steve & Barry's which revolutionized the footwear industry and garnered launch of the year from Footwear News and Advertising Age.
As a renowned thought leader and researcher, Patton has been hailed for "cracking the code on the urban market" with his breakthrough 7 Ciphers segmentation framework and quantitative pilot study that attracted flagship sponsors Pepsi, MTV and The Brookings Institution.
Prior to founding TMG, Patton served as Senior Vice President/Group Head for Edelman Public Relations Worldwide's Diversity Marketing practice. Under Patton's leadership, the Diversity Marketing practice implemented numerous high-profile consumer campaigns targeting multicultural consumers including Microsoft X-Box, Kraft, General Mills, UPS, Pfizer, Acuvue, And 1 Mix Tape Tour and Wrigley's Doublemint partnership with The Williams Sisters.
He has been recognized with awards from distinguished organizations including the coveted Edison Award from the American Marketing Association, United Nations Honorable Mention, International Public Relations Association, The Network Journal's "Forty Under Forty Award" and the Innovator Award from the Advertising Research Foundation (ARF).
Gifted as a dynamic public speaker with extraordinary communication skills, Patton is highly sought out as a speaker at conferences, symposiums, universities and corporations. He has appeared as an expert on ESPN, CNN, VH1, and Fox News and been quoted in USA Today, Time, Newsweek, Business Week, Wall St. Journal Fortune and Inc.
Patton serves on the faculty of the SMU Cox School of Business and Annette Caldwell Simmons School of Education as an Adjunct Lecturer. In 2009, he released his first book, "Under The Influence: Tracing the Hip-Hop Generation's Impact on Brands, Sports & Pop Culture."
Patton is a graduate of Northwestern University in Evanston, Illinois. He later earned his MBA from the SMU Cox School of Business in Dallas. He currently resides in Frisco, Texas with his wife and two young sons.
Visit his sites: www.themastermindgroup.com www.undertheinfluence2009.com
Symposium Itinerary:
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TECHNOLOGY
Blogging your Business
to Win in 2010,
Donna M. Baxter, CEO/WebMistress of Soul Pitt Media, The Soul Pitt
Creating an Online Platform
that Can Sell Anything
Joanne Quinn-Smith, CEO
Dreamweaver Marketing Associates,
Networking Lab
Students in Free Enterprise - Face book, Twitter, LinkedIn
Internet Radio - "Another Way to Advertise Your Business"
Ron Atkins, Former WAMO Program Director and now CEO of RadioMagicPittsburgh.com and 101TheBlaze.com.
Craig Dawson, President of RadioMagicPittsburgh.com and 101TheBlaze.com.
Marketing & Sales VP for The Soul Pitt
ENTREPRENEURSHIP
10 Businesses to Start
in a Down Economy
Lyzona Marshall, MBA, Assistant Professor of Business - Seton Hill University
Freelancing for Profit
Diane Daniels, DID & Associates
Assessing your
Entrepreneurship Talent
Karyn E. Taylor, MA, ILR, President and Career Coach - Career Dynamics |
PRICING
Responsible and
Response Bidding
Elizabeth Bowers
MARKETING
Building a Billion Dollar Brand
Erin Patton
Guerilla Marketing
Dr. Coffield, CMU Professor
M/W/DBE Certification Process
Phil Petite
Protecting Your
Business Structure
Grace Robinson, State Farm
Insurance Company
Resources for Small Businesses at Carnegie Library of Pittsburgh
Karen Rossi, Carnegie Library Pittsburgh, Downtown Business
FINANCE
Business credit Profile
"What the banks don't tell you"
Hill District Federal Credit union
Financing the Microenterprise
Carl Knoblock, Regional Director, Small Business Administration
PANEL DISCUSSION
Million Dollar Women
Moderator: Rosemary Martinelli, WQED |
Workshop & Lunch Included!
Saturday, February 20, 2010
For more information please contact
Alice Williams, Business Support Specialist
at 412.255.6743 or awilliams@ywcapgh.org
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